What is DFFT? How you can navigate customer trust with Data Free Flow with Trust

Data Free Flow with Trust is a framework designed to ensure that data can move across borders as freely as goods and services, without compromising the security or privacy of the individuals behind that data.

It balances two critical needs:

  1. Efficiency: Unimpeded movement of data to support trade and digital services.
  2. Trust: Robust protection through aligned governance and high standards of accountability.

How it improve your business

  • For ESG Reporting: Seamless data flow allows for more accurate tracking of supply chain sustainability and carbon footprints across the region.
  • For Customer Trust: By adopting ASEAN-wide security and privacy standards, you signal to your customers that their data is handled with the highest levels of security.

The Path Forward

Is your business ready for the DFFT era? Understanding these frameworks today is the first step toward a more resilient, innovative and people-centred future.

 

Effective Digital Transformation is one of the priorities of the Comeplementarities Initiatives 2.0 (CI 2.0) to achieve the sustainable development in ASEAN

 

ภาพประกอบและเรียบเรียง โดย ภัคจิรา นำชัยสมบัติ

Illustrated and curated by Pakjira Numchaisombut

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